AC1:Informing Ideas

 Interpretation of the brief

My objective criteria for brief shall be as follows, CMP THE CLIENT (a made-up creative social media content producer) is asking for young vouching artists, producers and designers to explore and develop ideas for media products or visual art and design work relating to the theme of 'culture within the digital age' as you see it forwarded by my other additional learning aims and blog posts etc. Which is what I'm tasked for within this unit to produce an engaging piece of either media, art or visualization spectacle of capturing the power of culture within young people and how the influence and wide spread appeal of social media, helps it rise up and become viewed and known about. My main core target audience is through the demographics of young people and more specifically, from the ages of 13 to 19. This means that releasing any kind of media related business apron say e.g. normal aerial TV would not be economically beneficial as most of 'specifically' the young generation don't watch aerial television as much as older demographics usually do. YouTube and additional streaming services is there form of relaxation, entertainment and culture. Therefore realising a topic of culture in THE DIGTAL AGE on that specific platform of consumerism would make sense as that is where I well find most of my customers and potentially my long term economical value.

Mind maps (Potential candidate projects of topic interest)

Musical catharsis (Idea-1)

https://coggle.it/diagram/X6ldTCUMnzhfCKra/t/musical-catharsis-the-digital-age

The Decline & Resurrection Of Vinyl Records (Idea-2)

https://coggle.it/diagram/YCJR--ANbViqFWCB/t/-

Conclusion (The Idea I've Chosen)

The idea that I choose to go with for my potential piece of media creation, was idea number one. 'Musical Catharsis' The reason to why I choose 'it' over idea-2 was because I found that the vinyls history and context would have been to much to pile in and bring together to make a strong cohesive piece of consumer friendly product. Also, the video idea i had in mind for the vinyl records pitch where was going to require a much more bigger supply of vinyls to hand. This was almost near impossible to achieve or emulate as due to limited budget and accessibility to necessary connections to certain people and equipment, I wouldn't have had enough to base my factual information apron the video I was making. However, the disadvantage with my idea-1 however, is that I won't have the ability to properly interview somebody. Since the musical catharsis topic is very opinion based and exposition heavy. This will be something for me to keep in mind whilst moving forward with this idea i have choose. Whereas the outweighment of idea -2 could have been easier to video and shoot, it lacks practically unlike my idea-1. This makes idea-1 the best and worthwhile project to proceed with. Similarly however, there will be small little spells of idea-2 that will still be recycled for the 'documentary' video that I'm now working on. Which demonstrates that even scrapped ideas of mine never go under-used, or not used at all. This illustrates that I'm resourceful and work/cost effective, no ideas or concepts are wasted.

Additional Documentaries Research (For Reference)

A Band Called Death (2013)    Example-1

https://www.youtube.com/watch?v=RDPDm9_nX0o

 Death (2013)  The punk spirit by it's rebellion  against the established and expected. the punk genre relentlessly continues to push the boundaries with it's bombastically acquired taste in extreme musical artistic expression. Subverting the normality than wasn't quite known during early 70s. Peoples lives and attitudes throughout this time period were seeking a new form of closure and "catharsis" to help uplift the great depression of the world thorough the back end of the 60s.

 The documentary consists from a lot interviewer/interviewee encounters thourthout the entire parts of the documentary. Lowish angled shots and well light rooms are mostly to wear most of the interviews are being conducted. From my studies, i could see lot's of representation of the cultural movement on screen. Lot's of old, exaggerated photos, never before seen footage of early band practices and jamming sessions are spread throughout the video. Another technique that i picked out was the overall vibe/feeling of the documentary very relaxed and casually written and executed. The shots are easy-going yet feel like they have a gravitas to them, they carry great weight of history and interesting facts about the era and cultural movement of the band.

 There a lot of life stories told within the documentary. This was a good idea as it helps us (The audience) feel more connected and interested to the people and subjects apron the screen. This also shows a sense of good quality writing and professionalism as none of the interviewees feel pressured or strained, like there just reading lines of a script like robots. They feel emotionally engaged in with what they are talking about. The overall pacing is also quite interesting, very fast paced editing and speed cuts, yet slows down when it needs too. The characters and actors all have chemistry and crisisma on set which is very important to any production. This is a very important piece of inspiration in which I am or to take away from the this documentary production and will use it's guidance during my next upcoming projects of media.

Turning-Vinyl Documentary (2018)   Example-2

https://www.youtube.com/watch?v=vUsX9pEHvUQ&t=96s

A little over a decade later, German-born US inventor Emile Berliner patented the very first vinyl record player – the Gramophone. This device had to be manually operated at 70 RPM and it functioned by playing a rubber vulcanite disc, 7 inches in size with small lateral grooves cut into its exterior. Peter Goldmark, who was born in 1906 ended up working at Columbia Records as an engineer and was the key developer of the 33 1/3 rpm LP record. Sony's original decision to cease making vinyl probably made sense back in 1989. With the advent of personal music devices, many customers were gravitating away from bulky records, and towards smaller, more easy to transport formats. The difference between the loudest and softest sounds an LP can play is about 70 decibels (dB). CDs can handle over 90 db. In practical terms, this means that CDs have more than 10 times the dynamic range of LPs. However Morden day equilvents to vinyls have come a huge way to compete against such competition that CDs are now almost evenly matched and scored up with their digital counterparts.

It is also suggested that vinyl records will have a life span comparable to fine parchment paper if cared for properly. Somewhere in the 100s to 1,000s of years. CD AUDIO: Various authorities suggest that, depending on the care taken during the manufacturing process, CDs will last between 20 and 100 years. In 1988, the Compact Disc surpassed the gramophone record in popularity. Vinyl records experienced a sudden decline in popularity between 1988 and 1991, when the major label distributors restricted their return policies, which retailers had been relying on to maintain and swap out stocks of relatively unpopular titles. The period from the mid 1960s to the late 1970s was the era of the LP and the "golden era" of the album.

The first couple of scenes in which I noticed whilst watching this particular documentary was the use of old TV advertisement and marketing showing the popularity of the vinyl and record during it's golden age time period. This is a very typical juxtaposition in regard to documentary video structure as additional never before seen shots and images of certain objects and devices can interest the viewer apron the first minute or so of watching the video. It also shows good use of background research and context within the documentary's goal and purpose of existing. Immedailty the viewer is automatically mentally engaged with the video in just a few frames. This is a very good learning tool for me to use to my advantage as grabbing a target audience's attention as quickly and snappily as possible, grautess more views and popularity. This means possible economical benefits and worthwhile production that has payed off. Also the constant changing of locations within the video are highly effective at keeping the pacing of the video steadily moving. This is important because you want to keep your audience as engaged and hooked as possible to your content.