AC:2 Problem Sloving

Analysis of existing products

Example-1

Make it 'dairy free' is an independent youtube channel that dedicates it's content creations to vegan-based cakes and all kinds of 'dairy free' products that the normal everyday person could and can make it at home at their own time, pace and convince. The channel prides itself on quick, basic and easy step by step guides of cooking delicious based cupcakes only consisting of 9 different ingredients. This method of making tutorial based food making (especially on youtube) is very efficient and learner friendly as making recipes and food types to complicated and hard to follow would turn audiences away from your content, so therefore making more straight forward tutorials on making easier (but still very tasty & nutrioius) based desserts is highly viable and cost effective. https://www.youtube.com/watch?v=uR95dTr2fC8&t=48s

Videos like these upon YouTube, are one of the most vastly growing communities on the platform, channels such as Rosanna Pansin, Gemma Stafford etc., are vastly popular within the YouTube business market both having a very pleasant and healthy sum of 1.7 million to 10.3 million subscribers, they earn a proximately £60,000 a year roughly depending on how cohesive or frequent their upload schedule making is. This time and point of relevance makes the creation of of baking tutorials extremely vibe because baking tutorials are steadily increasing in size and relevancy at this point of time as people are spending more time at home because of covid (pandemic) audience consumers are investing more and more quality time in the kitchen making their own home-made products (Certain spefic types of foods and desserts being one of them) This is good as it gives the the potential of smaller/up and coming chiefs and tutorial makers a chance to jump into the industry to make there own profit and mark against the ever-growing, ever-expanding online learning/tutorial video creating on market on YouTube. 

The video enters with an establishing shot of the end product and a fancy title font that visually explains and demonstrates exactly what the video is about. This very important to illustrate instantly towards the viewer as it tells them distinctively exactly what type of content they are watching, what video/tutorial that they are watching, what facts and instructions they will be getting themselves invested in. A video thumbnail is also highly important within establishing to your potential target audience exactly what could be in store foe them. This benefits the potential consumer long term, as they are well aware of what content they will be watching and represents good visual imagery from the skill of the creator. An on-going beginning montage carries itself out for the extra 30 seconds or so in the video, this montage is also accomipied by happy, casual and up-beat type music. This is commonly expected to be seen in any kind of tutorial video as to show an overall quick brief of what you want and need. The audience would come to expect this as i allows the viewer to understand all of the ingredients in which they well need. This also gives time for the viewer to check and match their tools, equipment and ingredients to what is in the video so the viewer can follow everything as accrete as possible. The camera position thorough out the video that is most commonly used, is mid angle/long shot of the demonstrator, who is pitching the tutorial towards the audience. This angle is basic yet effective as the viewer can not only physically see the person who is demonstrating the tutorial in full frame, but also they workspace of which she is making stuff on. During the following steps in-between her information monologue, fade outs and fade-in cuts switch the angle to a more extreme close up shot of some of the ingredients being mixed, added and concocted. This shot is highly useful to show to the viewer because they can physically see with their own eyes how the demonstrator is creating the potential final product. This is important because it makes the tutorial more interactive, engaging and demential which helps to better inform and teach the audience of the product that they are following on making. 

Example-2

Christian Mat'e Grab is an independent YouTube channel that dedicates it's content creations into making sharp, neat, informative and professional looking tutorial videos about colour grading, overlays, video effects and footage enhancement. He displays all of his work plainly, yet exquisitely to in-rich a viewer's knowledge of the vast and complicated work area known as video editing and software management. His smartness in regards to his work ethic is very effective and his target reaching is excellent as because during the time of which techonigly and people's work lives have evolved, we are seeing more and more consumers turning to alternative ways of working in business envoirments etc. His eventual growth and popularity of '302 thousand' subscribers earns him a healthy from of income and relevancy. People are turning towards self-taughtness and home-learning due to the on-going Covid-19 situation. This means more and more consumers are likely to turn towards the learning/educational abilities of YouTube and therefore increasing the chances of amateur going photographers, editors etc to develop and learn their sills within the editing software and how to make the most of all their equipment to the most professional , and highest of standards. He also provides useful and beneficial links to LUTS (A is a conduit/code that transforms colour input values onto your own raw footage) https://www.youtube.com/watch?v=xQJfFLJufYw